Los Angeles, CA

Jun 2024 - Sep 2024

• Monitor and analyze client ad performance across Google, Meta, and Amazon, tracking key

metrics such as CTR, conversion rates, and ROI. Leverage Google Tag Manager to set up pixel

tracking and conversion goal analysis, optimizing ad spend for improved campaign performance

• Focus on influencer collaborations to drive brand campaigns, creating strategic, goal-oriented

content that aligns with campaign objectives and enhances conversion rates

May 2024 - Jul 2024

Los Angeles, CA

• Lead a seamless website migration, enhancing aesthetics, visual clarity, navigation, and overall

efficiency while preserving SEO rankings and organic traffic

• Write SEO-driven content, including blogs and webpage descriptions, while optimizing internal

and external links to improve visibility and engagement

• Update brand guidelines and design new graphic content to refresh social media presence and

reinforce brand identity

Jan 2024 - May 2024

Boston, MA

• Lead promotional efforts for the Female Athlete Program and the 2025 Female Athlete

Conference, enhancing brand visibility through strategic PR Plan

• Create and schedule engaging social media content using a detailed Content Calendar, driving

audience growth and interaction

• Develop and manage media lists, reaching out to traditional outlets, NGOs, and podcasts to

secure partnerships and expand exposure

May 2024 - Current

Boston, MA

• Actively liaise with sponsors, peer student associations, and leaders across various sectors

including education, arts, business, and non-profits, establishing 70+ meaningful partnerships

and securing sponsorship

• Devise and implement development plans to drive the association's growth and impact and

promote cultural exchange within the university community